Enhancing each automotive client experience.

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We recognise that each client needs a bespoke training solution to unlock the full potential of their audience.

By working in partnership with you and researching what separates high performers from average performers, we create programmes that generate real value.

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Through collaboration and bespoke interventions, we achieve real results.

At JBA we provide global training solutions for clients in the automotive industry, helping them to deliver the best brand and client experiences through collaboration, consistency, and creativity. We recognise that the way you treat your people determines how they will treat your clients and the role of training teams as brand ambassadors. Rather than using off-the-shelf training materials, we focus on building personal relationships, researching your challenges, and working with you to create a training plan tailored to your individual needs.

Creative and pragmatic

We are creative yet pragmatic problem solvers, thinking outside of the box to deliver unique and engaging learning experiences that work for your entire team.

Straight-talking

We are your honest partner, working with you to develop bespoke solutions that address key areas for development within your training.

Enthusiastic

Our team fosters a can-do approach when finding the right solution tailored to your business. If a method doesn't make sense for you, we will find one that does.

Collaborative

We understand the needs of manufacturers and Retailers which allows us to see the bigger picture, and helps us to build automotive experiences centred around your goals.

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Meet the team

Get to know the people that make JBA.

Chris Finnemore
Chris Finnemore

Founder & Director

Nicolas-Leuchtner
Nicolas Leuchtner

Partner

Ros Bates
Ros Bates

Partner

Andy Reeves
Andy Reeves

Partner

Dan Goodman
Dan Goodman

Partner

Steve Langford
Steve Langford

Partner

Simon Sweeting
Simon Sweeting

Partner

Craig Gallacher

Partner

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